The Marketing Manager will drive the planning and implementation of the Club’s marketing strategies and campaigns across various core business activities, including Raceday, Non-Raceday Events, Gaming and Training Operations.
The role will work closely with the Sales Team to initiate and drive campaigns that advertise and promote the Club within the community, with the overall goal of increasing revenue and creating brand awareness.
Key responsibilities
- Work with the Leadership team to refine the marketing strategy for the business and maintaining the marketing and brand plan.
- Execute the marketing and brand plan on budget with monthly reporting, ensuring the budget spend is delivering a return on investment.
- Create and manage the production of a wide variety of Digital Marketing including customer testimonials, EDM’s, Social Media Posts and blogs ensuring all content is on brand and consistent in style, quality, and tone.
- Administrator for the CRM, including working closely with sales across lead allocation, monitoring and reporting.
- Manage the company’s corporate website and drive organic traffic through SEO activities.
- Develop creative briefs to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Identify and oversee community engagement opportunities, generating engaging good news stories.
- Research and analyse market trends and competitors.
- Create a social media strategy and growing an audience across social channels.
Skills and attributes
- Minimum 5 years’ experience in Marketing role.
- Proven experience in managing and leading results-oriented staff.
- Strong ability to lead, influence and manage multiple stakeholders and partners.
- Confident working autonomously and as part of a small team.
- Experience in Racing and/or Entertainment venues desirable.
- Experience with delivery of all marketing planning and implementation with analytics.
- Experience in digital and marketing campaigns
- Demonstrated innovative approach to business with the ability to identify growth opportunities.
- Proficiency in the use of Microsoft Office, advanced understanding, and proficiency in social media applications, use of Mac and PC.
- Proficiency in the use of Adobe Software, including InDesign, Photoshop & Illustrator
Enquiries: Catherine Mason, Human Resources & Risk Manager, (03) 5996 1300
E-mail applications: cmason@cranbourneturfclub.com.au
Closing date for applications: Friday, 14 May 2021
